Yamaha FX Cruiser SHO receives the honor. June 3, 2008
Newport Beach, CA – With three Best of Class winners in the running, WaterCraft World announced its 2008 WaterCraft of the Year in Newport Beach, Calif., during the Affinity Media Powersports Awards.
With an emphasis on three primary criteria—innovation, market appeal and long-term impact on the industry—the 2008 Watercraft of the Year award was presented to Yamaha for its FX Cruiser Super High Output (SHO).
That a variation of Yamaha’s FX SHO captured the award should come as little surprise. After all, the machine has already compiled honors from the National Marine Manufacturers Association (NMMA) Innovation Award to stand-out mentions in magazines from Popular Mechanics to Men’s Health. Add WaterCraft World to the list of those singing its praises.
From pioneering the use of nanotechnology in its hull design to the development of digital throttle that enabled the industry’s first cruise control as well as a no-wake mode, Yamaha’s R&D department was ahead of the game. Even the supercharged SHO engine is unique. It’s the largest displacement ever offered in a PWC, yet surprisingly lightweight and compact.
Why the Cruiser? It makes an already fantastic boat that much better, elevating driver and passenger comfort to the next level, without hindering the boat’s gutsy performance.
